You can use various methods

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Remember that you can always increase your impact and inform about a new publication not only on company profiles, but also on personal ones. If you focus on publications without the support of paid activities, you should take into account publications on a private website, which will be more likely to be displayed by the algorithm. LinkedIn and Employee Advocacy The LinkedIn space offers many opportunities to intensify the circulation of content.

The first and simplest will be to publish a post informing about the new publication and linking directly to the website. The second one is to post the entire article on the platform. We can publish texts from both a company and private C Level Contact List profile. At Beeffective, we use LinkedIn's internal tool for this purpose - BULLETIN. Screenshot from LinkedIn We publish blog content that reaches subscribers not only when browsing LinkedIn, but is also sent to them by e-mail.



This is convenient because they can read the entire text from their own e-mail box. Maybe this text reached you this way? If not, I encourage you to SUBSCRIBE . If you want to strengthen your impact and support the circulation of content, ask your employees to be active in its distribution. There are several ways to do this. They can react to an entry published on the company website, comment on it, tag people potentially interested in the text, or finally post information about a new article on their private profile.