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Support female artists and finance their projects Educate new users Giving relevance to women's causes Engage in charitable initiatives Another virtuous case has as its protagonist the Procter & Gamble Group and specifically the Venus brand which created the My Skin, My Way campaign in which its avatars can present skin prototypes characterized by freckles, stretch marks, acne and other imperfections. Collaborations and campaigns of this type demonstrate how brands have the opportunity to contribute to building an equitable and inclusive Metaverse from the beginning , promoting values ​​potentially relevant to their target audience.

What does it mean for brands already present in the Metaverse to be inclusive? Commit to giving space to diversity in its nuances, trying to create an environment in which all categories of people feel welcomed and recognized. Daniel-round - - Daniel Casarin Growth seo expater bangladesh ltd marketing and sales expert Return to index Expressing creativity avatar games and products Games and products for avatars are particularly exploited by brands to promote their products and services in the Metaverse . In particular, Animal Crossing New Horizon and Fortnite are among the most used platforms. In , during the pandemic, Sentosa Development.



Corporation recreated its Singapore resort island on Animal Crossing and invited players to explore its themed attractions and practice virtual yoga classes while housebound. Also on the same platform, Deliveroo hired a group of riders to deliver treats and other virtual treats to Animal Crossing players along with discount codes to spend on real-life orders. Other noteworthy examples concern brands that offer products or services that do not fit well with a gaming logic. This is the case of the creative effort of DBS, a bank that reproduced an iconic Singapore nightclub on Fortnite to promote its credit card , giving it the same name as the virtual venue.