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Finally, let's select the area in which we want to measure the ranking. For example, if the radius is 5 miles (8 km), it will be as follows. A 7x7 grid is set up to obtain data over this entire area (this grid can also be set to 15x15). Preparations for ranking measurement are complete. Once the tool has retrieved the data, it will display a visual showing the ranking in each location. As mentioned above, you can get a very interactive map that shows you which places in the city are showing the most. In this case, it seems that there are many opportunities to show up in searches in suburban areas. And the closer you get to the city center, the worse the results become. This is not necessarily a problem. Competitors may be located more centrally than your hotel. As a result, Google found its competitors to be more relevant for searches made in those regions. In short, these tools help you identify where you *should* be ranked . For example, in the case of a certain paving materials business, all but one location in the northern part of the city received first place. In this case, you should check which competitors are ranking higher than your site.
As mentioned above, a competitor is displayed in first place. If you're not satisfied with being listed in second place, take a look at your competitors' sites. You should also check where your competitors are located. Then, if you display the location of your competitors on the map used to measure rankings, you will find out why Belgium Phone Number Data your site is not ranked number one. The competitor's location was much closer to where the search was being made. Therefore, in the case of searches in this location, Google's decision to display its competitors in first place can be said to be a very logical decision. *Editor's note Although the tools introduced in this article are from overseas, the following are local SEO tools that can be used in Japan. MEO ranking check tool – Gyro-n Local Mielka – Faber Company Local organic search rankings If you're running a local business, map packs are the place to rank. But you probably don't want to completely ignore regular local searches Of course, natural search results for local searches usually appear below local packs. However, you shouldn't think that "if it doesn't appear in a map pack, it's worthless."
Many local searches have commercial intent, so it's valuable to appear in local search results as well . And unlike map packs, local search results are generally stable. In order to optimize for natural search results in local searches, traditional on-site SEO is required, such as including keywords in titles and URLs (basic strategies are summarized in this video ). It is also necessary to acquire backlinks. The uniqueness of local organic search rankings lies in the way rankings are measured. Remember, a "store + location" search is only part of a local search. Therefore, in addition to the keyword "Boston barber", you also need to measure your rankings for search keywords such as "barber" and "barber near me.
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