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customer experience expert and author

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To achieve this it will be essential to combine the efforts of all contractors to feed common databases and generously share information to better understand the clientele. The organization must be a brand to be proud of improving systems processes and procedures every day for the benefit of everyone. Thinking about the end client thinking about the subcontractor is thinking about the benefit. Trends in customer experience in the first entry of the dec blog this year we want to collect the trends that will mark the customer experience during . To do this we have analyzed the opinion of some of the greatest experts in this discipline. The keys for are –customer centric.

Putting the focus of business strategy on the customer their needs desires and demands is not something new. However the good news is that as shep hyken points out in forbes “companies are making the effort they are improving and they can catch up with those new Digital Marketing Service expectations.”  of several books shep hyken talks about a concept that is gaining popularity “customer success.” companies are detecting problems and correcting them before the customer notices and complains. “the goal of a customer success program is to ensure that the customer is successful with the company's products ” hyken says in an article published in forbes . – employee involvement.



The third “I” of our “customer wave” framework becomes more important this year. A happy employee produces more sells more and becomes the best brand ambassador. Employee engagement has been one of temkin group ’s four key cx competencies for more than six years and in it hopes to “see a jump in employee engagement activities and hr departments finally coming together to work on employee participation. – quick response . Customers especially dissatisfied ones do not hesitate to use any channel to show their anger with a brand or send questions about its service.

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