|
|
through specific actions An employee who is involved in inappropriate behavior that is publicly known An employee who fails to present your brand well to others Inappropriate behavior toward customers by individual employees Negative social media posts from people associated with your business While it may be easy to assume that the actions of company representatives and employees are not the actions of the company, the public may not agree. Since a business has no personality or face, its representatives fill this role.
This exposes any organization to a range of liability and reputational risks. Partner Behavior Partners and Phone Number List suppliers often provide critical support that helps a business run, but their behavior can create reputational risks for your business, especially if you have an established relationship. Here are some possible scenarios: A partner experiences a service outage that significantly impacts the backbone of your business, such as a software glitch. The partner or vendor's misconduct becomes public knowledge. The partner or vendor has a negative opinion of your business. The closeness of your business to partners and suppliers will determine how much risk their actions may pose to your reputation.
The same goes for marketing partners, influencers, sponsors and advertisers. External Actions External actors such as customers and past employees can have a significant impact on your business reputation, especially if they had a bad experience. Some example scenarios include: Negative posts from consumers on social media about their experiences with your business Negative reviews left by customers on public review sites, especially reviews based on bad experiences Stories from past employees about working conditions Negative Articles and Media An attack on a computer system or a data breach.
|
|
發表於 11:56:14