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Professor Google, that doesn't work so well. Below, learn about some of them: Poor content Plain content But are educational institutions really investing in marketing and getting positive results? According to research in Portuguese EduTrends , done by Rock Content in association withResults Digitais, of HEIs invest in offline marketing and . in digital marketing . The study also revealed that . of institutions consider the ROI with offline marketing very or moderately positive. With digital marketing, the percentage rose to . If educational marketing is being well leveraged and has brought good returns to educational institutions, then we will better understand how that happens. Join us! How to segment the public.
Marketing strategies that generate positive results begin with a good definition USA WhatsApp Number Data of the ideal student profiles for your institution. When the interests of the public are reciprocated, there are more opportunities to develop a good relationship with them and, in this way, improve lead generation , enrollment and student retention. To do a well-done segmentation, we separate great tips. Look: Really understand who your target audience is The audiences of a university and a basic education school are somewhat different, right? And we are not referring to those who study, but to those who make purchasing decisions.
In higher education, the objectives are normally the same as those applying to universities. In school, the main audience to be convinced is the parents of the students. But there are also other more specific groups. For example, at the university, there are students who have just finished secondary education and are financially dependent on their parents, people who are looking for requalifications in the market, independent young people interested in entering higher education, etc. In basic education, the same thing happens.
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