Clubhouse was an invitation-only audio chatroom

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Podcasts are growing at a steady pace and are a way to convey information while listeners are busy doing other activities such as commuting or working out. In addition, in 2023, expect to see more branded audio content arriving on the scene and capturing audiences. One of the first of these occurred in the summer of 2021. app that took the marketing world by surprise and invited new methods of reaching customers. While ROI is still questionable with podcasts and other banded audio content, according to HubSpot’s most recent survey, 80% of marketers polled plan to invest the same or more of their budget into podcasts and audio content in 2023, betting on its increasing success.

Optimizing Content for Voice Search Consumers, especially the younger generations, are embracing the voice capabilities of such products as Siri, Alexa, and Google Assistant. As a result, voice search is becoming more and more popular. Asking questions without requiring the Algeria WhatsApp Number typing in of queries is a convenient way for consumers to find what they need quicker. Voice search is expected to rise in 2023. How will this affect your content strategy? Voice queries are in the form of questions, not a conversational format, and this will affect your content overall. It requires a focus on that questioning format and customer intent.



While you may already consider this as part of your current content marketing and SEO strategy for text-based queries, further development may be required. So, instead of writing to keywords such as “Best content distribution channels,” it is now important to cater to questions such as “Hey Google, what are the best content distribution channels.” Marketing teams will now need to figure out how to incorporate this type of query into their content. Overall, brands will need to experiment and find the best ways to optimize their content for voice search without compromising how their content ranks in response to text queries on SERPs. Brands that fail to optimize their content for the increasing use of casual voice search in 2023 will miss out on this opportunity to steer traffic their way.