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The human being is in departure and in the majority, a somewhat selfish species that does not usually give unleashed to solidarity until solidarity gives him in the noses. I do not believe that solidarity in the massive use of data will go through a different path than on other occasions and yet I am not skeptical and open the doors (and hope) to a revolution in all aspects, linked to this new Use, but dilated to many other fields and aspects that define us as a human being. Acts to answer Nahikari Santano in the thesis of the Master that I made years ago investigated the advertising with social dimension, that is, the use of social messages by social messages of private companies.
In it he concluded that we are facing a great paradigm shift in the Denmark WhatsApp Number Data economic-social field. Consumers, affected by the latest global events, are changing their needs and new generations, with a strong commitment to social change, demand that companies be the leaders of this change. Corporate Social Responsibility, CSR, is understood today as a company's responsibility to meet society's expectations about its corporate behavior. Expectations change depending on the time and type of society in which the company finds itself.
And today a large part of consumers ask for sustainability in business, business ethics, commitment to social values and above all, as has been mentioned, changing their operating logic. We see that companies are listening to their consumers and trying respond to their demands by showing their support or concern with certain social issues through public exposure both in advertising and in concrete actions. But, in my opinion, companies are not making a real and sincere rethink about their role and purpose in society and are just putting on the mask to please their public and ride the wave of change. , since consumers, believing the good intentions of companies, leave the responsibility for creating a more just world in their hands.
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發表於 16:14:04