" He also recommends reading quality rating guidelines

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To ensure you're creating the highest quality content possible. This was also mentioned by Danny Sullivan during the core algorithm update last October. For advice on creating great content, we recommend reading Google's quality rating guidelines. Evaluators are people who give us feedback on whether Google's algorithms are delivering good search results and help us make sure the changes we make are working. And Ben Gomez, VP of Google Search, Google Assistant, and Google News, said the following in an interview last year (External article: We sat in on an internal Google meeting where they talked about changing the search algorithm. — here's what we learned ). You can think of quality assessment guidelines as "where we want the algorithm to go." The quality assessment guidelines do not describe how the algorithm creates the rankings. However, it describes the fundamental content that the algorithm should do. I feel like you've misplaced the point.

How accurately can Google judge the quality of a website using its algorithm? Of course, this also includes expertise, authority, reliability, and reputation, which may be subjective to some extent. Google's algorithms must translate these concepts into quantitative criteria. These metrics also need to be measurable and allow India Phone Number for comparisons between competing sites and pages. I think some past algorithms pointed to this process. He also believes there was a discrepancy between the questions people asked Google, the various responses Google employees gave, and how people interpreted those responses.





Much of the speculation seems to have focused on shallow, theoretical elements. This includes elements that Google employees have directly denied. If Google asks human raters to calculate a site's EAT, but doesn't include them in its search result rankings, what is its algorithm using? It would be a very specific opinion to say that they use BBB ratings, user reviews, trusted link analysis, etc. Similarly, Google probably doesn't want quality calculations to be limited to link reliability analysis ( Producing a ranking for pages using distances in a web-link graph ) or query analysis ( Site quality score ).