Recurring Revenue

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After 8 years of operation with only paid plans, the company adopted the freemium model and the number of users skyrocketed. Although it has established itself as an email marketing tool, today Mailchimp is presented as an all-in-one marketing platform , that is, with everything a company needs to grow. On the free plan, you can create an account with up to 2000 contacts. Paid plans start at $55 per month and include advanced features. Slack Slack is a business communication app that offers features like topic-based chat rooms, private groups, and direct messages.


In this way, the application prevents communication from being dispersed Phone Number List across several channels , which is essential to avoid noise, bottlenecks and enhance team collaboration. Slack also uses the freemium model, offering a free version with the basics of the platform and paid plans starting at $4 per month for an annual payment. How to analyze the results of a SaaS model? A SaaS company needs to monitor its results to improve strategies and generate more returns, like any type of business. However, in that model, there are some specific metrics to evaluate sales performance.





Next, we are going to see what are the main indicators that you should take care of: MRR (Monthly Recurring Revenue) MRR stands for monthly recurring revenue . It is one of the main metrics to evaluate the health of the business in the SaaS model , since it measures the sum of all recurring entries that originate from service subscriptions. The MRR is so that the entrepreneur has greater predictability about the income of the month and plans his strategies and costs in a way that does not harm his financial health. The calculation is simple: just multiply the number of subscribers by the subscription rate .