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What you really need is a process to receive behavioral data so you can have a better understanding of your buyer persona and refine your landing page to increase your conversion rate. Benefits of interactive landing pages that go beyond conversion Now that we have answered the question in the title, let's look at other reasons why interactive landing pages are perfect to include in your Marketing Mix . Immediate positive first impression Most people make a decision about a brand in a split second after entering a website.
What is the problem with this? If your page isn't up to par, it could really Croatia Phone Number List hurt your entire marketing strategy , not just the specific landing page they're on. However, interactive elements ensure that visitors stay longer . They are more likely to fill out that questionnaire or watch the video to learn more about the idea that persuaded them to click on your link. And that's where they can find out more about your company and its overall mission, giving them more time to create an honest opinion. This may seem like it can work either for or against you, depending on the interactive element you've created, but ultimately what we want is to be known and not judged hastily.
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More time on page Any Digital Marketing specialist will tell you that time on page is an important metric to study. After all, you can send all the traffic in the world to your website , but if visitors don't stay a while it can be counterproductive. When you use interactive landing pages, your visitors are much more likely to stay a few minutes depending on the media you are offering. The longer this dwell time, the more likely your visitors are to be interested in the information you provide. And this could positively affect your conversion rate! More satisfying user experience The best part about using interactive landing pages is that they can improve the user experience dramatically.
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