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Let's explore this art together! Valentina Giraldo Oct 6, 21 | 7 min read Discover how to create excellent commercial writing for your digital content Captivate, generate engagement , promote a favorable action for our sales funnel... Every time we sit in front of our laptop or computer to write for marketing and advertising purposes, these and other objectives absorb our attention. To win them over, we need to employ effective business writing . Do you already know what exactly this type of writing is? If we asked you to write a commercial text right now, would you know what good practices to follow are.
If you think you don't have enough experience with this topic, don't worry! We Gansu Mobile Number List have prepared this post to delve deeper into this copywriting practice , addressing: What is business writing? What are the characteristics of good business writing? Why do you need to master business writing? How to achieve effective commercial writing? What qualities should a good business writer have? Join us to see this and more! What is business writing? Its name leaves no room for doubt or speculation: it is writing for commercial purposes , that is, it is the art of writing at the service of sales and business objectives.
It has been present in the business world since "ancestral" times for those of us who grew up with television as the great mass medium and then migrated to digital channels. Its first great boom was in the midst of the democratization of newspapers, magazines and printed journals, during the 19th century. Each “copy” or message for the purposes of attracting users, promoting a brand and highlighting a product is, of course, a form of commercial writing. And this practice is experiencing a new boom in these times, taken hand in hand with Content Marketing and Digital Marketing . Today, business writing is less invasive . First, it seeks to add value to the brand's Buyer Persona , sharing relevant information and helping to identify problems and solutions, and then postulate an alternative product or service.
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