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Ctrip has combined the characteristics of various tourist attractions to launch corresponding peripheral travel themes such as skiing, mountain climbing, self-driving, and cycling, and launched peripheral travel products such as "New Year's Taste Private Tour" and "New Year's Eve Dinner Private Tour". In April 2022, Ctrip launched the "Rural Tourism Reputation List", and the first batch of urban and rural tourism reputation lists were launched for 9 cities including Guangzhou, Shenzhen, and Chengdu.Tuniu has previously launched more than 20,000 peripheral travel products, including "Qinghai Lake + Chaka Salt Lake + Zhuoer Mountain + Menyuan + Qilian 3-day Tour" and "Shangri-La's 5th Meteorite.
Lightyear Hotel 2-Night Hotel" High-quality peripheral travel products such as "Package Package" and "Hengdian Film and Television City 2-Day Tour" are deeply loved by consumers.In 2017, Meituan began to expand its wine and Iceland Phone Number tourism business. Meituan has entered the short-distance travel and local travel markets and gradually gained a share of the OTA platform’s cake. In addition, players such as Tongcheng, to make plans in peripheral tourism.Secondly, online travel platforms are making efforts to.
Penetrate the market and look for new growth.Ctrip’s outbound business has been hampered, and its high-end wine and travel business has slowed down. Since the consumption frequency of mid- to low-end hotels is higher than that of mid-to-high-end hotels, Ctrip’s strategy is to expand into third- and fourth-tier cities and low-star hotels.Ctrip is also vigorously developing diversified models of rural tourism. In March 2021, Ctrip launched the "Rural Tourism Revitalization" plan and invested 1 billion in rural tourism industry funds. Ctrip platform data shows that rural tourism orders in 2021 will increase by 6% compared with 2019,
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發表於 15:15:54