These are not advertisements in the pre-loading phase

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Other Tags Blogs Contents Visual content Digitization Ecommerce Elena Galimberti Facebook Giacomo Balestra Giulio Finzi Infographics Instagram LinkedIn Lorenzo Guerra Marco Maggetti Milena Rossi Mobile Writing SEO Statistics Instruments Social techniques Web traffic Twitter Image Agency Projects Kali 2014 Img Internet srl, via Moretto da Brescia 22 - 20133 Milan tel +39 02 700251 - fax +39 02 7002540 Privacy and Cookie Policy-Facebook: advertising in videos arrives January 18, 2017 The social network will introduce advertisements in videos of at least 90 seconds. Facebook is preparing a new way to monetize, thanks to the insertion of advertisements in videos.

Source: thoughts-parole.com   of the video, but advertising that will be displayed once the video has already started. This new type of advert will only concern videos longer than 90 seconds , and the advert will be displayed after at least 20 seconds of viewing . Obviously this mechanism Mobile Phone Number  will only be active for videos of professionals, while no adverts will appear in videos of friends and relatives. Publishers will be paid 55% of the profits from these ads, while 45% will be retained by Facebook.





The percentages are aligned with what happens for YouTube . This new format should focus users' attention more, as the advert will only be visible after 20 seconds, and therefore in a phase of the film in which the user's interest is high, thus encouraging them to view the advert at to finish watching the video. Publishers will also be encouraged to publish videos, in order to also have a further economic return. Definitely one more reason to prefer uploading videos within the social network rather than on other platforms. It is not yet clear when this feature will actually be launched, but there is talk of early 2017. Source: thoughts-parole.