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Use advertising as well to effectively spread the word. Points to note when operating owned media There are several things to keep in mind in order to operate owned media for a long time. Understand the points to be careful of and take precautions in advance. Clarification of operational purpose If you start own media just by following a trend, your motivation will not increase and the quality of your content will decline. By clarifying the purpose of operating owned media, the direction of owned media will be determined and the motivation of members will be increased. Identify your company's challenges, such as new business development and improving engagement, and clarify how you will utilize owned media to improve these issues. Having a clear objective also makes it possible to design a sophisticated strategy.
By carefully formulating a strategy in the initial phase, subsequent operations Phone Number List will be smoother. In the owned media operation support provided by UP SPICE Co., Ltd., we use frameworks, surveys, etc. to create a solid initial design, and then build a detailed owned media operation flow. Even if you don't know how to do the initial design or it's difficult to take the time to do the initial design in-house, we will support you in launching your media. Specification of outcome indicators The key to whether your own media will grow or not is whether you have correctly designed performance indicators (KPIs). If you don't have indicators to target, you may end up failing because you don't know what you're aiming for, just like you would with a goal. The key point here is to set specific performance indicators.
We will introduce specific examples that serve as performance indicators for owned media. ・Search ranking ・Number of PV ・Number of sessions ・Number of UUs ・Number of clicks ・Number of conversions Setting too many indicators can lead to confusion, so the key is to focus your analysis on the indicators that will lead to results. Use tools such as Google Analytics to appropriately evaluate the degree of achievement of performance indicators. Securing human resources Even if an owned media framework is designed, it will not be operational unless human resources are properly allocated. Large companies may be able to operate with in-house resources alone, but in most cases they are unable to secure human resources internally. Additionally, if an employee who has no previous writing or editing experience is suddenly put in charge of producing content for owned media, the workplace may become confused.
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發表於 17:39:20