The creative district opens up several possibilities for

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Entrepreneurship in the area of ​​creative economy in the municipality. At the same time that there is an investment on the part of the municipal public authorities in the revitalization and requalification of this space in the city, including in terms of infrastructure investment, and there is also an incentive for there to be more enterprises and to value actions in the area of creative economy”, he explains. Text: tatiane paumam, journalism academic and volunteer at the news agency photos: joão alves/pmsmfrom october 19th to 21st, the 24th júlio de castilhos book fair takes place, in parallel to the 32nd spiritist book fair. The program , which will be developed at rua coberta and at the álvaro pinto cultural center, includes the launch of a book by professor jones machado, who is the honored author of this edition of the fair. A professor at the department of communication sciences at ufsm (campus frederico westphalen), jones will launch next wednesday (19), at 3pm, the book benjamin's new world – here fora is different , which is his first children's work , the result of the author's record of the trajectory of his son born prematurely.

Two years ago, he published his other two books: strategic management of crisis communication , the result of his doctoral thesis, and 2020 , a book composed of opinion articles in the context of the new coronavirus pandemic. He is also co-author of the following books  Germany Mobile Number List written in partnership with other professors: birô de empreendedorismo cultural: gestão e produção cultural , from 2015; cultural cartography: cultural mapping of the municipalities of frederico westphalen, júlio de castilhos, palmeira das missões, santa maria, são borja and silveira martins , 2016; cultural management and production (2nd edition, revised and expanded), 2017. Furthermore, through estrato (one of the research groups he is part of), he co-organized three other books: estrato de verbetes: dicionário de comunicação organizacional , 2018; trends in organizational communication: emerging themes in the context of organizations , 2019; inspiring cases – communication in practice , 2022. The honored author, who has 13 scientific articles and 13 book chapters in his academic curriculum, is organizing two other books that will be published in 2023.The ufsm museum of art, science and technology (mact) received more than 40 visitors on thursday (13), at 5 pm, for the premiere of “virtual ritual”, the first virtual reality film to be shown in santa maria.



The premiere session featured a projection of the film's trailer on the planetarium's dome, along with a performance by the work's actors. After the collective screening, the public was able to watch a preview of the film with virtual reality glasses. In addition to the film, there is an exhibition of works related to the work, such as “relíquia”, which shows scenographic objects built by the actors to represent their avatars, and “morfose interativa”, where the public can see their virtual representation through volumetric capture, the same resource used to capture the movement of the actors. The project was created and directed by multimedia artist and doctor in audiovisual processes from usp carolina berger. According to her, the objective of the exhibition is to use technology as a means of bringing the public closer to nature. “virtual reality makes us see the details of the world in a different way, it improves our vision. So, I invite people to come and discover a new way of seeing and connecting with nature”, she highlighted. During the immersion, the viewer will meet six avatars that represent elements of nature and invite them to dance. During the experience, several elements appear, such as trees, lakes, bonfires, the santa maria mountains and the birth of a new species.